Real Estate Growth System · for home builders & community developers

Every buyer lead answered in under a minute.

REGS puts an AI sales assistant, an interactive community map and a search presence Google and ChatGPT can read on your own website. Start with one community, free for 30 days. You keep every lead.

Your website · 9:47 pmAI sales assistant
Do you still have homesites near the lake? We're relocating in the spring.
Yes. Three homesites on the lake side are released and one is under contract. Two floor plans fit those lots, from the mid $400s. Would you like to tour on Saturday or Sunday?
Saturday morning works.
Done. I've booked 10:00 am and sent your details to the sales team so they're ready for you.
Example conversation · answers come from your own communities, plans and prices
Where new-home sales leak

Your buyers shop at night. Your sales team doesn't.

1

After-hours questions

Buyers browse evenings and weekends. A contact form that gets answered Monday loses to the builder who answered Saturday night.

2

Slow follow-up

Leads sit in an inbox or a portal while the buyer keeps looking. Speed to lead decides who gets the tour.

3

Lots nobody can see

A PDF site plan doesn't sell a homesite. Buyers want to see what's available, where, and next to what.

4

Invisible in AI answers

Buyers now ask ChatGPT and Google's AI which communities to consider. If your site can't be read, you're not in the answer.

The system

Installed once. Owned by you.

Start with the piece that fixes your biggest leak. Add the rest when it pays for itself.

Module · AI Sales Assistant

Answers, qualifies and books, 24/7

  • Built from your own website: communities, plans, pricing, amenities
  • Qualifies timeline, budget and financing, then books the tour
  • Every lead goes to your team with the full conversation
  • One line of code on your site. We install it.
Module · Interactive Community Map

Homesites buyers can explore

  • Lots, availability, amenities and nearby points of interest
  • Lives on your website, so the leads are first-party
  • We keep lot data current as homesites sell
  • Connected to your CRM
Full REGS

The complete growth system

  • Conversion-ready website built for Google and AI search
  • CRM and follow-up automation so no lead goes cold
  • Ad management and a monthly scorecard: leads, tours, sales
  • Built on MERCA, our growth framework
Pricing

Published prices. No "call for a quote."

Start here

AI Sales Assistant

$0for 30 days

On one community. Then $750/month, or $7,500/year prepaid. No setup fee.

  • Up to 2 communities included
  • +$150/month per additional community
  • Lead alerts to your team from day one
Per community

Interactive Community Map

$4,500setup

Plus $400/month per community.

  • Lot data kept current, with a service level
  • CRM integration
  • Live example: Heartwood, Richmond Hill, GA
Complete system

Full REGS

$9,500to $12,000 once

Implementation, plus REGS Core at $1,500/month.

  • Core includes optimization, reporting and ad management up to $5K/month spend
  • Multi-community Growth plan: $2,500–3,000/month

Month-to-month. You own your leads, your data and everything we build.

Proof
30–50%

more qualified leads at Heartwood, a master-planned community near Savannah, GA developed by Raydient Places + Properties.

Digital growth partner for five yearsWebsite, search, ads, reporting and the community's interactive map.
The interactive map is liveBuyers explore the community, its amenities and nearby places at heartwoodlife.com.
Same-timezone teamEastern time, working your hours. Georgia and Ecuador.
How the free trial works

From your website to live in about a week.

Step 1

Your demo

We read your website and build an assistant that already knows your communities, plans and prices. You try it before anything goes live.

Step 2

One community, live

You approve it, paste one line of code (or we do), and it starts answering buyers on one community.

Step 3

Leads to your team

Qualified buyers reach your sales team by email with the full conversation, ready to call.

Step 4

Keep it or walk away

After 30 days you decide. No setup fee, no contract to cancel.

“We speak builder, not agency. I sat in the CFO chair of a homebuilder through 2008.”
Who's behind REGS

Santiago Carrillo, founder of Enroke

Former CFO of Coastal Living Homes, a US homebuilder, through the 2004–2008 cycle. Co-founder of Towns Live, digital marketing for real estate before it was a trend. For the last five years, digital growth strategist for Heartwood at Richmond Hill.

REGS is our MERCA growth framework applied to new-home sales, with AI doing the repetitive work so your team spends its time with buyers.

Straight answers

Questions builders ask us

How much does it cost?

The AI Sales Assistant is free for 30 days on one community. After that it's $750/month or $7,500/year prepaid, with no setup fee. The Interactive Community Map is $4,500 setup plus $400/month per community. Full REGS is a $9,500–12,000 implementation plus $1,500/month.

Does it replace my online sales counselor?

No. It covers nights and weekends, answers the repetitive questions instantly and hands every qualified buyer to your OSC or onsite agent with the whole conversation. Your people close.

What does the assistant know, and who controls it?

It learns from your own website: communities, plans, pricing, amenities, schools. You review it before it goes live, and we update it when inventory or prices change.

Does it work with my CRM?

From day one, leads arrive by email with the conversation attached. We connect your CRM as part of the paid plan.

Will it make things up about my homes?

It only answers from the information you approved. When it doesn't know, it says so and offers to connect the buyer with your team.

When should we not hire you?

If your website gets very little traffic, an assistant has little to answer. We'll tell you that, and point you to the fix first.

Who owns the leads and the work?

You do. Leads, conversations and everything we build are yours. Plans are month-to-month.

Your personalized demo

See your own communities answered by AI.

Send us your website. Within a business day you'll get a private link to an assistant built from your communities, plans and prices. No call required.

Email
santiago@realestategrowthsystem.com
Phone (US)
(912) 933-6162 · Mon–Fri, 9–6 ET
Mailing address
139 Tideland Dr, Midway, GA 31320
Try the assistant
demo.realestategrowthsystem.com